MISSION

The National Council of La Raza (NCLR) is the largest national Latino civil rights and advocacy organization in the United States. For 45 years, NCLR has been promoting the advancement of Latino families in this country, creating opportunities and opening doors. The NCLR ALMA (American Latino Media Arts) Awards presentation is an integral part of that mission: a national prime-time NBC television network entertainment special with a cause—to show how diversity strengthens our country and how inclusion strengthens the American entertainment industry.

 

The NCLR ALMA Awards were created in 1995 out of research conducted by NCLR and the Center for Media and Public Affairs that determined the lack of quantity and quality of representation that Hispanic Americans receive in the mass media. The goal is to mix entertainment with mission by showcasing outstanding artists and talented individuals, while underscoring the need to continue to change current media perceptions and representations of Hispanic Americans. Through its advocacy and civic engagement efforts, NCLR hopes to effect fundamental changes in public perception of the Hispanic community in the United States.

 

The 2013 NCLR ALMA Awards telecast—a National Hispanic Heritage Month event—celebrates America’s favorite Latinos in the entertainment industry, television programs, films, and music.