The Graduates/Los Graduados

by Bernardo Ruiz, Director and Executive Producer

 

Many of us have heard the statement that Latinos are the youngest and fastest growing group of Americans. Yet all too often, this community is misrepresented—if represented at all. And rarely do we get to hear from Latino youth themselves. The Graduates/Los Graduados, a bilingual series focusing on the diverse experiences of Latina/o youth in high school, is a continuation of the documentary work I have done with my collaborators through Quiet Pictures since 2007. Our past projects have focused on stories of racial discrimination, immigration, and freedom of the press, with a common thread of representing struggles to achieve dignity and justice.

 

For this series, I teamed up with producers Pamela Aguilar, Katia Maguire and editor Carla Gutierrez (who I worked with on my last documentary, Reportero). All of us grew up in bilingual households. And three out of the four of us were born outside of the U.S. (Pamela in El Salvador, Carla in Peru and I, in Mexico.) I would argue that as filmmakers we were able to start the conversation with the students in the series at a deeper place than if we hadn’t had the experience of coming to the U.S. as children or teenagers; or hadn’t grown up in bilingual households.

 

As a team, we were interested in creating a series where Latina/o youth were at the center of the storytelling. In each hour of the series, we weave together three student narratives in which Latina/o youth themselves are the drivers of their own stories. Hour one deals with the experiences of three young Latinas and hour two examines the experiences of three young Latinos. The stories span six different school districts from across the country, in both urban and rural settings.

 

Through each individual story, we glimpse a larger structural issue such as poverty and inequality or a specific issue such as zero-tolerance policies in urban high schools or the banning of undocumented students from state universities. Rather than have an outside narrator tell us what to think about these issues, in The Graduates, Gustavo, Stephanie, Eduardo, Chastity, Juan and Darlene tell us about these and other challenges in their own words. When we do hear from outside voices, (writers, activists, and elected officials) they are providing context or talking about their own experiences.

 

In the series, we also hear from parents, in most cases, speaking to us in Spanish. The parents are a key part of the narrative constellation of these stories—and if there is a recurring theme with the parent stories, it is one of sacrifice for their children. I attended a recent press event where a journalist wondered aloud if there was something in the culture of “Hispanic immigrant families” that didn’t value education enough. I took a deep breath. I explained that all too often people confuse “culture” and economic reality. Of course, when parents are busy working long hours, or even more than one job, they do not have the same amount of free time to support their children with homework help, or encouragement to attend extra-curricular activities. Where there are community resources, they are not always made accessible to Latino families, especially non English proficient families. Parents may want to help their children but often don’t know where to turn.

 

The series celebrates projects and programs—and there are many others like them, not covered in this series throughout the country—started by dedicated teachers, community leaders or youth themselves, that seek to empower Latina/o youth. At the same time, the series illustrates the need for school administrators, legislators, community leaders, and others to put forth institutional and legislative advancements that will give Latino students the best possible opportunities to succeed in their education.

 

One key theme, running throughout the series is that students are successful when they have the opportunity to become involved in their schools and communities. It is crucial both that they have a say in their own futures, and that they have community partners and supporters ready to listen to them.

 

Watch the full trailer here and don’t forget to tune in on October 28 and November 4 at 10pm EDT on PBS.

 

 

 

 

Made in L.A.: A Tale of Courageous Latina Workers

 

By Patricia Foxen, Deputy Director of Research for the National Council of La Raza

 

 

A few years ago I had the privilege of meeting Almudena Carracedo, the director and co-producer of the documentary Made in L.A., at a conference on low-wage women workers. Her film is a poignant portrayal of a brave and spirited group of Latina immigrant garment workers in California who organized to resist exploitative labor practices by their employer, popular clothing retailer Forever 21. Made in L.A. has won numerous awards in different industries—including an Emmy Award and a Hillman Prize for broadcast journalism—and has received nominations and special mention for many others, including NCLR’s very own ALMA Awards.

 

Upon viewing the film I was so moved that I immediately organized a viewing at our NCLR offices in Washington, DC. With the co-sponsorship of Amnesty International and Sojourners, the screening and ensuing panel highlighted the moral imperative to reform our current immigration system and eradicate unfair labor practices such as wage theft, discrimination, dangerous working conditions, and many more that are endemic to low-skilled jobs filled by Latinos.

 

These intersecting issues are not only vividly exposed in the film but at the center of NCLR’s work, including our advocacy for fair and comprehensive immigration reform and improved working conditions for low-wage workers. With congressional discussions on a viable immigration bill still in the works, we must continue to push for broad-scale change that will allow not just immigrant workers but all low-wage workers—those who pick our produce, prepare our food, and make our clothes—the right to fair and dignified treatment in the workplace and beyond.

 

In celebration of Hispanic Heritage Month, and with funding from the Sundance Institute, Made in L.A. is now available in a digital format and can be viewed by audiences throughout the country. Anyone who wants—or needs—to see the human faces and hear the human stories behind our current policies should watch this film; they will learn a great deal about the tragic real-life consequences of our broken system, but they will also leave feeling deeply moved by this touching story of perseverance and hope.

 

You can watch Made in L.A. on iTunes, Amazon Instant Video, YouTube, and Vimeo On Demand.

 

 

What did you think of the 2013 NCLR ALMA Awards? 

So what did you think?  Last Friday the 2013 NCLR ALMA Awards® aired live on MSNBC for the first time since its inception.  It was an amazing night for Latinos in entertainment and an inspirational, touching experience for all of us who worked on the show.

 

Whether you took part in an ALMA watch party, viewed with your family, or saw it on your own, I know you got the same goose bumps I did when Sebastien de la Cruz sang “The Star-Spangled Banner” before a room of celebrities on their feet with their hands over their hearts.  The images many of you submitted exclaiming "I am American" contributed to sending a strong message along with this segment.  Several things about the show were different this year, and we hope these changes made for your best ALMA experience yet.  To better connect to our mission as an awards show with a purpose, we focused on community and cause, making for some very memorable moments, such as Sebastien's performance.

 

In my professional role within the show, I had some remarkable behind-the-scenes experiences that further reinforced why there is nothing like the ALMA Awards and why it is so very important for everyone to tune in and celebrate the great contributions of Latinos to American entertainment.  During a conversation with Ana Ortiz of Devious Maids, she said something to the extent of "I love the ALMA Awards.  I feel at home here.  It's great to walk in and know everyone.  It's just so great to be here and celebrate how far we've come.  That's why I will keep coming."  I told Ana I'd quote her on that—hope I got it right, Ana!

 

This sentiment was echoed by Aimee Garcia of Dexter when she told me, "This is like going to band camp, only it's Latino camp…you come back every year to see your friends.  You come in and it's hugs everywhere and everyone is so happy to see one another.  I had friends who grew up going to Jewish camp.  ALMA is our camp."  I couldn't agree more, Aimee.  It is awesome to see some of our most brilliant stars and newcomers alike gather around the NCLR ALMA Awards with this great spirit of camaraderie and a desire to make a difference.  To all of our honorees, presenters, and performers:  thank you for your time and dedication.

 

For you ALMA fans out there:  although the show just aired, you don’t have to wait until next fall to rejoice in an ALMA experience.  We are year-round, coming to you with exciting news, announcements, sweepstakes, and opportunities that only the NCLR ALMA Awards can provide.  Take part in our surveys every month for a chance to win fabulous prizes straight from the ALMA talent gift room.  I saw some light blue boxes and other goodies back there that could be yours!

 

Be a part of our dialogue on Facebook, Twitter, and Instagram, and don't forget to read this blog, as we will update it regularly.  Also look out for guest blogs from your favorite celebs and change-makers.

 

Thank you ALMA fans for your interest in our cause.  Keep it coming!

United Through Service: Kappa Delta Chi Sorority, Inc.

 

The 2013 NCLR ALMA Awards will be honoring individuals who have demonstrated a commitment to service, social causes, and philanthropy. Our honorees truly encapsulate what it means to use their star power for good and to give back to their communities. As part of the ALMA awareness campaign, we partner with organizations throughout the country to spread the word about the show and the mission.

 

Last year’s college community partnership contest winner continues to support our efforts to get the ALMA word out. KDChi helped deliver 4,705 viewers to watch the show last year and to engage in discussion around Latinos in American entertainment. The organization was established by four women on April 6, 1987 at Texas Tech University as a Latina-based organization focused on providing community service to the campus, local and national communities. With over 4,000 sisters made up of 50 undergraduate chapters and 19 graduate chapters across the country, KDChi’s goal is to help young women of all backgrounds achieve the dream of a higher education, to provide an opportunity to develop leadership skills, a world-wide network of professionals and to then continue to evolve into the leaders in the professional world while continuing to give back to the communities they live in. The sisterhood takes pride in providing an average of over 40,000 hours of service to their surrounding communities.

 

For example, the KDChi Pi Chapter at the University of Texas at Austin hosts Longhorn Leaders Day (LLD).  LLD is an annual conference geared towards young women and provides an opportunity for junior high and high school students to learn more about high school and pursuing higher education.

 

Perhaps the most well-known KDChi sister is civil rights leader, Dolores Huerta, who co-founded the National Farmworkers Association (United Farm Workers) with César Chávez. KDChi’s official motto “Leading with Integrity, United Through Service”, reflects the mission of ALMA and the important work that our honorees accomplish to improve our communities.

 

 

EVA LONGORIA & MARIO LOPEZ TO CO-HOST THE “2013 NCLR ALMA AWARDS®”

FOR IMMEDIATE RELEASE                                       

September 18, 2013                                                              

 

EVA LONGORIA AND MARIO LOPEZ TO CO-HOST THE

 “2013 NCLR ALMA AWARDS®

 

Robert Rodriguez, Rosario Dawson and Carlos Santana to receive special tributes

Tony Plana and Wilmer Valderrama among honorees

Jessica Alba, Alexa Vega, Gina Rodriguez, Rico Rodriguez, the cast of Devious Maids

and more to present

One-hour prime-time special to air LIVE on MSNBC

Friday, Sept. 27 at 10:00 ET/7:00 PT

 

LOS ANGELES—Leading Latina actress and activist Eva Longoria (ABC’s Desperate Housewives) will return once again as co-host of the “2013 NCLR ALMA Awards,” joined this year by actor and television personality Mario Lopez (NBC’s Extra, FOX’s The X Factor).  The barrier-breaking awards show will broadcast LIVE on MSNBC as a one-hour televised prime-time special on Friday, September 27, 2013, at 10:00 ET/7:00 PT.  The awards show will also include complementary programming on MSNBC and mun2 and on digital platforms including mun2.tv and Telemundo.com.

 

The “2013 NCLR ALMA Awards” honorees include:

  • Anthony Quinn Award for Industry Excellence:  ROBERT RODRIGUEZ

Credited with reshaping the cultural landscape by integrating Latino faces, stories and themes into the mainstream with groundbreaking works such as El Mariachi, From Dusk Till Dawn and the Spy Kids franchise, Robert Rodriguez will be presented the Anthony Quinn Award for Industry Excellence by Jessica Alba (Sin City), who will be joined onstage by Machete’s Tito Larriva and Spy KidsDaryl Sabara and Alexa Vega as part of the special tribute.  Actors Cheech Marin, George Lopez and Danny Trejo will also take part in the presentation.

 

  • Outstanding Commitment to Cause and Community Award:  CARLOS SANTANA

Music legend Carlos Santana will be recognized for his tireless advocacy for increased access to the arts, education and health care for underprivileged youth, as well as the fight against child poverty and suffering.  A ten-time Grammy Award® winner and three-time Latin Grammy Award® winner, Santana is an emblem of success and altruism in the Latino community and worldwide.

 

  • Outstanding Commitment to Cause and Community Award:  ROSARIO DAWSON

The box-office darling Rosario Dawson (Sin City, Men in Black) will be recognized for distinction in service, where she matches her talents on the big screen with an equal passion for activism in the Latino community.  Dawson supports the Lower East Side Girls Club, Voto Latino and other causes and charities that make a difference in the lives of women, protect the environment and have global impact.

 

  • Presenters also include:  Jessica Alba (Sin City, Machete), Gina Rodriguez (Filly Brown), Rico Rodriguez (Modern Family), the cast of NBC’s new comedy Welcome to the Family (Ricardo Chavira, Justina Machado, Fabrizio Zacharee Guido and Joseph Haro) and the Latina-led cast of Lifetime’s Devious Maids (Roselyn Sanchez, Dania Ramirez, Judy Reyes, Ana Ortiz and Edy Ganem).

 

In addition, the “2013 NCLR ALMA Awards” will feature three new segments, including a comedic segment with special guest Al Madrigal (The Daily Show), a social media segment with mun2’s Yarel Ramos and Crash and a special performance segment featuring the young singer Sebastien De La Cruz, “El Charro de Oro” (America’s Got Talent). 

 

A special one-hour pre-show telecast will honor actor, writer and director Tony Plana with the Ricardo Montalban Award for Lifetime Achievement, actor Wilmer Valderrama with the Outstanding Social Activism Award and writer and producer Nancy De Los Santos Reza with the Outstanding Industry and Community Service Award.

 

The 2013 NCLR ALMA Awards telecast—a National Hispanic Heritage Month event—celebrates America’s favorite Latinos in the entertainment industry, television, film and music.  The special will be produced by Flavio Morales, Sergio Alfaro and John Ehrhard, executive producers of Latino-led Big Vida Entertainment.  Also serving as executive producers are Longoria and Janet Murguía, President and CEO of NCLR.

 

Fans will be able to view four on-air hours of related programming, in addition to online content that includes celebrity interviews and behind-the-scenes footage:

 

  • Friday, September 27 at 10:00 p.m. ET/7:00 p.m. PT on MSNBC
    “2013 NCLR ALMA Awards” LIVE broadcast of a one-hour awards special.

     
  • Friday, September 27 at 11:00 p.m. ET/8:00 p.m. PT on MSNBC
    Live broadcast of a one-hour news special on issues affecting the Latino community hosted by MSNBC’s Alex Wagner with featured guests Janet Murguía and MSNBC contributor Maria Teresa Kumar.

     
  • Saturday, September 28 at 4:00 p.m. ET on mun2
    The “mun2 News Special Hecho en America” featuring Latinos who are changing politics, culture and business in the U.S., including actress Jessica Alba, Janet Murguía, Sen. Marco Rubio (R–Fla.), Girl Scouts of the USA CEO Anna Maria Chávez, comedian George Lopez, boxer Marlene Esparza and recording artist Christina Aguilera.

     
  • Saturday, October 5 at 4:00 p.m. ET/3:00 p.m. CT on mun2
    “2013 NCLR ALMA Awards All Access Red Carpet Special” featuring performers, presenters, hosts and honorees on the red carpet followed by mun2 rebroadcasts of the “2013 NCLR ALMA Awards.”


Advertisers returning for this year’s show include Target, Pepsi, Comcast, Wells Fargo, State Farm, Prudential and McDonald’s.  Encore presentations of the “2013 NCLR ALMA Awards” will air throughout Hispanic Heritage Month on mun2, and exclusive content will be available for Comcast Video on Demand and on Telemundo.com/ALMA.

 

For additional information, including announcements about the host, presenters and performers at this year’s ceremony, visit www.almaawards.com or follow the show using our handle on Twitter: @almaawards and on Instagram: instagram.com/almaawards, or hashtag #ALMA13.

 

###

About NCLR

NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans.  The NCLR ALMA Awards presentation is an integral part of that mission:  a national prime-time television network entertainment special with a cause—to show how diversity strengthens our country and how inclusion strengthens the American entertainment industry.  For more information on NCLR, please visit www.nclr.org or follow along on Facebook and on Twitter.

 

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal.  Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses.  NBCUniversal operates 30 news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts.  Visit www.comcastcorporation.com for more information.

 

About MSNBC
MSNBC is the premier destination for in-depth analysis of daily headlines, insightful political commentary and informed perspectives. Reaching more than 95 million households worldwide, MSNBC offers a full schedule of live news coverage, political opinions and award-winning documentary programming – 24 hours a day, 7 days a week. Viewers can find more information on MSNBC’s programming at www.tv.msnbc.com.

 

 Contact: Julian Teixeira / (202) 776-1812 / jteixeira@nclr.org

 

###

Interact with YOUR Favorite Stars at the NCLR ALMA Awards!

Guest Post by Jessica Molina

 

For the first time in the history of NCLR’s ALMA Awards, the show will air LIVE on MSNBC! As the winner of the 2013 NCLR ALMA Awards Red Carpet Fashion Correspondent Contest, I’ll have the honor of interviewing today’s hottest Latinos as they arrive on the red carpet. I’m still pinching myself because I almost can’t believe this is real.

 

Although this is my first stint at the ALMA Awards, I’ve had tons of great experiences as a correspondent before. I’ve been both a host and red carpet correspondent at numerous film and television festivals, major sporting events, and fashion and beauty showcases.  I’ve had the pleasure of interviewing athletes, musicians, filmmakers, actors and even some ALMA stars, like America Ferrera, Andy Garcia, John Leguizamo, and Wilmer Valderrama. I’m thrilled to be sharing the red carpet this year with all those making significant contributions for Latin@s in Hollywood and beyond. 

 

When I think of the accomplishments Latin@s have had in the past year, I can’t help but stand a little taller (and being 5’4”, I need all the help I can get!).  I feel so blessed to be a part of NCLR’s ALMA Awards, and on the night they make history with a live broadcast no less. Of course, I’ll be standing extra tall in my tacones on ALMA night to get the very best view of all the glamour on the red carpet. 

 

Whether you decide to strap on your stilettos or just slap on your sneakers come September 27, I want you to be there with me! I’d love to share this exciting experience with all you readers out there, so I’m giving everyone a special chance to be involved. Stay connected with me on Twitter and Instagram to tell me which looks you love on the red carpet.  Be sure to send me the questions you want to ask your favorite stars – a few lucky winners will have their questions chosen and I’ll include them during my interviews. Watch the 2013 NCLR ALMA Awards on MSNBC on September 27 then on Saturday, October 5 at 4:00 p.m. ET/3:00 p.m. CT watch the 2013 NCLR ALMA Awards All Access Red Carpet Special on Mun2.

 

All in all, I can’t wait for all of the fashion fun the ALMA Awards has to offer. I’m going to try not to fall in love with every gown I see, but I make no promises! And even though the show is a great excuse to see all your favorite stars in one place, it’s more than that: it’s a celebration by, and for, Latinos, and is certainly one you don’t want to miss!  So grab your family and friends, gather around the TV, and tune into MSNBC on September 27th at 10ET/7PT.  I’ll see you on the red carpet!

 

 

Contact Jessica on Twitter and Instagram with these handles and hashtags and YOU could have the chance to interact with your favorite celebrity on the red carpet!

 

@jessicahosts

@ALMAawards

#ALMA13

 

 

 

 

 

BE A PART OF THE 2013 NCLR ALMA AWARDS®

As part of a special segment of this year’s show entitled “I am American,” NCLR will be collecting photos of Affiliates, friends, ALMA followers and other Latinos from throughout the nation who are an important part of the fabric of American culture. During this segment, on the screen will be pictures of diverse Latinos: celebrities, athletes and regular people holding up cards that state “I AM AMERICAN or I was born in____________.” A limited amount of photos will be selected for the show. Submit your photo for a chance to be selected. Please see submission details below.

 

This year’s NCLR ALMA Awards telecast will feature a segment entitled “I AM AMERICAN.” The segment will include images of Latinos from across the country holding signs expressing that they are American and stating where in the United States they were born. Your image could be selected for this project. If you would like to submit a photo of yourself, please follow the specific guidelines below:

 

  • All photos must be horizontal orientation.
  • Photos should be from the waist up with a bit of headroom; leave some space around yourself in case we have to zoom in to the photo.
  • Please keep in mind the lighting. Take your photo in a well-lit area.
  • Please take TWO photos holding a white piece of paper in front of your chest (horizontally).

     

     

     

    • Photo 1: The paper should be blank.
    • Photo 2: Write on the paper: “Born in ____.” This should indicate the place where you were born (e.g., “Born in Chicago, Illinois.”).

OR the phrase: “I AM AMERICAN.”

  • If you are normally in uniform for your job, please wear this uniform or incorporate your role in your picture as well.
  • Pictures should be taken with cameras or smart phones of 5 megapixels resolution or more (phones like iPhone 4, 4S, 5, Samsung Galaxy S III, HTC One X, Motorola Droid X2, and Nokia 808 Pureview, should work).
  • Be sure to email the picture with the highest possible quality and size (the actual size the pictures were taken).
  • Email both pictures to almaamerican@gmail.com

 

By submitting this photo, you give NCLR the right to use your name, likeness and/or photograph (collectively the “Photos”), as depicted in the photo(s).

 

By submitting your photos, you give permission for them to be used in whole or in part, in the production of advertising materials for the NCLR ALMA Awards, on the Internet (including on the NCLR ALMA Awards official page and on social networks, mobile sites and applications related to the NCLR ALMA Awards), print and other non-broadcast media in all forms of television, including without limitation during the broadcast (and any re-broadcast) of the NCLR ALMA Awards, or any and all media now or hereafter known without limitation in perpetuity and without any further compensation, consideration, or notification. NCLR and its representatives shall have the unqualified right to alter, modify, edit, adapt, crop, couple, digitize or otherwise use the Photos as they see fit, without the need for further consent or approval. All rights to inspect and approve the finished product, its use or such written or spoken copy as may be used in connection therewith are waived.

 

By submitting your photos, you acknowledge that you are over 18 years of age, have full right and power to grant the rights set forth above without permission of any kind from any other person or entity or are the parent or legal guardian of any minors appearing in the Photos.

 

SAMPLE IMAGES

Photo 1:

 

Photo 2:

OR

NCLR and COMCAST

FOR IMMEDIATE RELEASE – August 26, 2013

 

NCLR AND COMCAST NBCUNIVERSAL ANNOUNCE MULTIPLATFORM PARTNERSHIP

FEATURING TWO HOURS OF LIVE PROGRAMMING:

“2013 NCLR ALMA AWARDS” AND

MSNBC NEWS SPECIAL ON ISSUES IMPACTING THE
LATINO COMMUNITY

 

Awards to be followed by complementary programming on MSNBC, mun2 and digital platforms; LIVE broadcasts begin Friday, September 27, 2013 at 10:00 p.m. ET / 7:00 p.m. PT

 

Latino-led executive production team also named

 

LOS ANGELES—NCLR (National Council of La Raza) and Comcast NBCUniversal announce a partnership to air the “2013 NCLR ALMA (American Latino Media Arts) Awards®” LIVE on MSNBC with programming on MSNBC, mun2 and digital platforms including mun2.tv and Telemundo.com.

 

The “2013 NCLR ALMA Awards” on MSNBC will be live for the first time since its inception in 1995. The telecast, during National Hispanic Heritage Month, will celebrate the contributions of Latinos in the entertainment industry with a look back at this year’s outstanding achievements; tributes to career excellence, outstanding causes and philanthropy; and inspiring music performances and acts. The barrier-breaking awards show is the only nationally televised prime-time English-language program celebrating Latino contributions to entertainment and media.

 

“We’re really excited to be airing this awards show and the notion of celebrating the diversity of our country,” said Phil Griffin, President of MSNBC. “We hope this is just the beginning of a long relationship between MSNBC and NCLR.” 

 

In addition to the live “NCLR ALMA Awards” special, MSNBC will also present a one-hour news special discussing issues impacting the Latino community. The special will draw on the most important issues that the Latino community and the country are facing, such as immigration reform and education, as well as the causes featured by the honorees of the awards tributes. Over a two-hour span, viewers will see an exciting show, touching tributes and meaningful discussion connecting some of the biggest names in the Latino community with the important causes and issues that are being addressed to strengthen the country.

 

“Comcast NBCUniversal is proud of our partnership with NCLR and the ALMA Awards.  This year, the live awards and public affairs shows on MSNBC, and the mun2 news special, create an unprecedented opportunity to connect with Hispanic viewers,” said David L. Cohen, Executive Vice President of Comcast Corporation. “We look forward to highlighting the contributions of Hispanic American talent across on-air and digital platforms throughout Hispanic Heritage Month.”

 

Also new this year, the special will be produced by the Executive Producers of Latino-led Big Vida Entertainment—Flavio Morales, Sergio Alfaro and John Ehrhard—along with Executive Producers Eva Longoria and Janet Murguía, President and CEO of NCLR.

“This MSNBC partnership not only provides an exciting new home for the acclaimed ‘NCLR ALMA Awards’ but also offers a key opportunity to bring a stronger Latino perspective to the issues of the day on one of the premier cable news outlets in the country. The expanded footprint of the ‘NCLR ALMA Awards’ is another step forward in helping to increase much-needed diversity in both news and entertainment. We thank Comcast NBCUniversal and MSNBC for their continued commitment and support,” stated Janet Murguía. 

 

Fans will be able to view four on-air hours of related programming, in addition to online content that includes celebrity interviews and behind-the-scenes footage:

 

  • Friday, September 27 at 10:00 p.m. ET/ 7:00 p.m. PT on MSNBC: “2013 NCLR ALMA Awards” LIVE broadcast of a one-hour special showcasing the spirit and accomplishments of some of the most prolific Latinos in the entertainment industry, spanning music, television and film.

  • Friday, September 27 at 11:00 p.m. ET/8:00 p.m. PT on MSNBC: Live broadcast of a one-hour news discussion on issues affecting the Latino community. MSNBC’s Alex Wagner will host the conversation about topics such as the rise of the Latino electorate, immigration reform, education and Latino images in the media. NCLR’s Janet Murguía and MSNBC contributor Maria Teresa Kumar will be among the guests throughout the hour.

  • Saturday, September 28 at 4:00 p.m. ET on mun2: The hour-long “mun2 News Special Hecho en America” delves deeply into the personal success stories of its subjects—Latinos who are changing politics, culture and business in the U.S. Featuring actress Jessica Alba, Sen. Marco Rubio (R–Fla.), Girls Scouts of the USA CEO Anna Maria Chávez, comedian George Lopez, boxer Marlene Esparza, NCLR’s Janet Murguía and recording artist Christina Aguilera, this intimate first-person account of Latinos who are breaking down barriers in their fields takes a cue from the motto of a new movement: “50 million strong, making it in America.” “Hecho en America” will tell this remarkable story in the voices of those leading it.

  • Saturday, October 5 at 4:00 p.m. ET/3:00 p.m. CT on mun2: “2013 NCLR ALMA Awards All Access Red Carpet Special” is a one-hour preshow featuring performers, presenters, hosts and honorees on the red carpet immediately followed by mun2 rebroadcasts of the “2013 NCLR ALMA Awards.”

 

Advertisers returning for this year’s show include Target, Pepsi, Comcast, Wells Fargo, State Farm, Prudential and McDonald’s. Encore presentations of the “2013 NCLR ALMA Awards” will air throughout Hispanic Heritage Month on mun2, and exclusive content will be available for Comcast Video on Demand and on telemundo.com/ALMA.

 

For additional information, including announcements about the host, presenters and performers at this year’s ceremony, visit www.almaawards.com or follow the show on Twitter at @almaawards.

 

NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans. The NCLR ALMA (American Latino Media Arts) Awards presentation is an integral part of that mission: a national prime-time television network entertainment special with a cause—to show how diversity strengthens our country and how inclusion strengthens the American entertainment industry. For more information on NCLR, please visit www.nclr.org or follow along on Facebook and Twitter.

 

Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates 30 news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.

 

 Contact: Julian Teixeira / (202) 776-1812 / jteixeira@nclr.org

Enter the Official 2013 NCLR ALMA Awards VIP Sweepstakes!

 

Are you an ALMA Awards expert? Prove it! Enter this year’s VIP Sweepstakes and you could win a trip for 2 to the 2013 NCLR ALMA Awards!

 

NCLR is giving one lucky winner and a guest the chance to attend the 2013 NCLR ALMA Awards. Follow us on Facebook, Twitter, and Instagram and help us pick up 4,000 new followers! Submit answers to our “#4KMore” quizzes and you will automatically be entered to win:

 

Roundtrip airfare for 2 to Los Angeles

2 VIP Pre-Reception Tickets

2 VIP Show Tickets

2 VIP Post-Party Tickets

1 room with 2 nights hotel stay

 

Be on the lookout for our ALMA trivia questions twice a week for your chance to enter! Submit your quizzes, post your answers, and win! The contest begins this Saturday, August 24, 2013. Will you be ready?

 

 

Click HERE to read the full Rules & Regulations

 

 

The #4KMore Challenge

 

Help us reach our new goal! Take the #4KMore Challenge to help us pick up 4,000 new followers on Facebook, Twitter, and Instagram before the 2013 NCLR ALMA Awards goes LIVE this September!

 

NCLR introduces the #4KMore Challenge, the best way to keep ALMA in mind every day. Follow us on Facebook and Twitter to answer ALMA trivia! Test your knowledge about this year’s awards to learn key information about #ALMA13 and brush up on previous ALMA highlights to answer the Flashback questions.

 

Submit your quizzes, post your answers, and win the VIP Sweepstakes prize – a trip for 2 to the 2013 NCLR ALMA Awards. We’ll announce the winner on the ALMA Facebook and Twitter pages!

 

We additionally encourage college and Greek groups to participate! The winner of the Latino Greek challenge will win bragging rights, placement on the cover photo of the ALMA Facebook page for 2 weeks following the show, a button on the front page of the ALMA website for 2 weeks following the show, 4 general tickets to the show for their membership and 4 free full registrations to the 2014 NCLR Annual Conference in Los Angeles.

 

A total of 9 questions will be asked over the course of 5 weeks, so there are plenty of chances to enter. The contest officially begins this Saturday, August 24, 2013. Will you be ready?

 

For more information on how to register your organization, contact Grace Kaiser at gkaiser@nclr.org.

 

 

 

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Twitter: @ALMAawards

Instagram: @almaawards