Red Carpet Fashion Contest

Show off Your Style – Enter to be the

2014 NCLR ALMA Awards
Red Carpet Fashion Correspondent!


From the red carpet to the stage, stars at the NCLR ALMA Awards dazzle us in the latest fashions.

Are you a style guru? Do you have a passion for fashion? Then enter this year’s ALMA Red Carpet Fashion Correspondent contest and YOU could be reporting from the red carpet!



Back by popular demand, we’re giving YOU the chance to attend the 2014 NCLR ALMA Awards as the ALMA Red Carpet Fashion Correspondent.  YOU could be the one to tell viewers what’s hot on the Red Carpet! In return for your fashion expertise, you will receive:

  • One general show ticket

  • One night hotel stay

  • One round trip domestic flight to Los Angeles (from select cities as approved by NCLR)

  • One Press Pass to gain access to the ALMA Red Carpet

If you think you are the fashionista for the job, submit the following by 11:59 PM EDT on Tuesday, September 9, 2014:

  1. Record and post a video no longer than 2 minutes on YouTube of yourself showing us why you should be the 2014 ALMA Awards’ Red Carpet Correspondent

  2. Email Daisy Diaz (

  • An appropriate photo of yourself

  • Your Name

  • Age

  • Phone Number

  • Email Address

  • Mailing Address

  • Link to your YouTube video

  • A short composition (500 word maximum) explaining why you are the next ALMA Red Carpet Fashion Correspondent

Be sure to post your entry on Facebook, Twitter, and Instagram using #ALMA14. Have your friends and family vote for your entry here:


Winners will be selected by a panel of NCLR ALMA Awards judges and will take poll results into consideration when selecting the Official ALMA Awards Red Carpet Fashion Correspondent.



NALIP Celebrates Fifteen Years of Moving Latino Content Creators in Media Forward at NALIP Media Summit 2014



NALIP Celebrates Fifteen Years of Moving Latino Content Creators in Media Forward at NALIP Media Summit 2014


Academy Award, Golden Globe and Emmy nominee Andy Garcia honored with ‘Lifetime Achievement Award’


‘From Dusk Till Dawn: The Series’ Actor Wilmer Valderrama and Showrunner, Carlos Coto, and Canana Film Founding Partner, Pablo Cruz, to keynote


LOS ANGELES, CA (May 14, 2014) The National Association of Latino Independent Producers (NALIP) announced that its fifteenth annual Media Summit will be held June 5-8 in Universal City. NALIP Media Summit 2014: We Move You Forward is presented by HBO.


Co-Chairs Jimmy Mendiola (Pretty Vacant) and Alex Rivera (Sleep Dealer) will host the annual premier Latino Media gathering of top-level Latino industry professionals, content creators and visionaries to examine new trends in media making, development, distribution and production: the summit kicks off Thursday, June 5th with a sneak preview screening of Tom Cruise’s newest sci-fi film Edge of Tomorrow, with a Q&A with Warner Bros. SVP, Target Marketing Rick Ramirez and Eva Longoria’s South Florida-based documentary Food Chains, revealing the abuse of farm laborers in the United States, will also be screened with a Q&A to follow with the films director and producers. Friday’s keynote, presented by HBO, will begin with Los Angeles Mayor Eric Garcetti’s Chief of Staff, Ana Guerrero, feature producer and founding partner of CANANA, Pablo Cruz, Maker Studio’s executive producer, Alejandro Trevino and New Yorks new Film Czar, Cynthia Lopez. La Santa Cecilia, the 2014 Grammy Award winners for ‘Best Latin Rock Album,’ will perform at the welcome reception. Saturday's keynote lunch will feature actor Wilmer Valderrama and showrunner Carlos Coto of El Rey Network‘s “From Dusk Till Dawn: The Series.”


A red carpet gala on Saturday night rounds out the robust weekend, during which NALIP will honor Hollywood’s most notable Latino luminaries. Legendary actor and producer Andy Garcia will be awarded NALIP’s highest honor with the Lifetime Achievement Award. Raul Castillo, from HBO’s “Looking,” will be awarded the 'Lupe Award' in honor of the spirited and beloved Lupe Ontiveros. Media mogul, Emilio Nicolas will be honored with the Pioneer Award and Pantelion Films, a division of Lionsgate and Grupo TV, will take home the Outstanding Achievement Award for their advancement of positive Latino images in the media, as well as for being the first Hollywood Latino studio. Ambulante | CANANA, with their Film Festival in Mexico that promotes documentary film as a tool for change, will be honored with the Media Advocacy Award. Comedienne, Jill Michele Melean will MC the evening.


NALIP Media Summit 2014 will present an A-list lineup of ‘Conversations With’ and studio sessions, zeroed in on film, TV and the digital space. Highlights include producer Gaz Alazraki, who is set to direct Netflix’s first Spanish-language original series, Marco Ramirez, writer of the Netflix series “Orange is the New Black,” Buzzfeed’s Adrian Carrasquillo, Richard Ray Perez, Director and Producer of Cesar’s Last Fast and co-founder of the MiTU Network Beatriz Acevedo. Top level industry executives and influencers lead panels such as ‘Latino Writers on Mainstream Media Platforms,’ conversations with critically acclaimed writers from the hit show “Girls” and the upcoming FOX premiere of “Gang Related,” who also penned Fast & Furious and “The Shield.”


Digital panels, featuring producers, writers and executives from Crackle, YouTube and Netflix – which are revamping and redesigning the way content is produced, distributed and consumed -include ‘How to Develop a Successful Digital Series,’ ‘Digital Production Simplified,’ and ‘How to Market Your Content Digitally to Gain Maximum Exposure.’


For 15 years NALIP has been at the forefront in shepherding sensitive issues such as how Latinos have achieved media justice, and what strategies need to be adopted in order to make additional progress for Latinos in the entertainment industry. Latinos comprise a mere 1% of executives in Hollywood. The percentage of minority industry writers in film and television has been frozen at 6% since 1999, and the percentage of minority directors is lower still. NALIP provides tools that are essential to succeeding in Hollywood, and has been the integral force in spotlighting esteemed and emerging Latino talent in front of and behind the camera in Hollywood.


NALIP will honor and feature 15 extraordinary NALIP members in celebration of their 15th anniversary, these members include, Maria Agui Carter (filmmaker), Natalia Almada (director), Richard Perez (director/producer), Cristina Ibarra (producer/director), Youssef Delara (director), Carolina Paiz (writer/producer), Aurora Guerrero (writer/director), Sergio Guerrero (writer/director/producer), Julia Ahumada Grob (actor/writer/producer), Adrian Martinez (actor/director), Jaime Escallon (writer/director/producer), Nicolas Entel (director), Rodrigo Reyes (director), Tery Lopez (WGA) and Gina Rodriguez (actor).


About NALIP:

The National Association of Latino Independent Producers (NALIP) seeks to inspire, promote, and advocate for Latino content creators in media. As an established non-profit organization, NALIP advances the development of Latino content creation through its programs focusing on narrative, documentary, TV, and digital formats. For more information and to register, please visit



Monica M. Jaramillo/ Corbis Entertainment/ 310.342.1509/


Courtnie Batista/ Corbis Entertainment/ 310.342.1575/

Behind the Scenes Success Stories

(L-R) Sergio Alfaro, President, and Flavio Morales, Executive Vice President of BIG VIDA Entertainment.

As we embark on the road to the 2014 NCLR ALMA Awards, we would like to for you to meet two very important members of the team, Sergio Alfaro and Flavio Morales from BIG VIDA Entertainment, a Latino-led production company.  Both Sergio and Flavio who served as executive producers on last year’s show and return in these roles this year, exemplify the hopes that we have for the younger generations of Latinos. Sergio and Flavio prove that Latinos can, and will be, successful in the entertainment industry when they are given the chance to tell their stories both in front of, as well as behind the camera.


We recently asked Sergio and Flavio a series of questions that we would like to share with you:

Sergio, we know you started your career helping produce live concerts with artists like U2, Celine Dion and the Black Eyed Peas. Can you tell us how you decided this was what you wanted to do and how you got started in the industry?
Music has always been in my family.  My grandfather had a band and as a kid I always would sneak instruments from the music room and try to play them.  As for how I got started, I was lucky enough to begin my career with Ken Ehrlich via an introduction by David Wader.  As we all know Ken Ehrlich is one of the greatest live event producers ever.  Ken’s right had man Ron Basile took me under his wing and between the two of them we traveled the world working on projects together for over ten years. 

What is your most memorable experience or show from early in your career? 
I’d have to say the opening of the Superdome in New Orleans after Katrina.  The silence in the arena was absolute, then Green Day and U2 started playing “the Saints are coming” and the roar of the crowd was incredible! People were crying, singing and there was a sense of unity amongst the thousands of people unlike anything I’ve ever experienced.  I still get emotional just thinking about that moment.

Flavio, you started your career in media at places like LATV and mun2. How did you first get involved with the industry?
I started at 17 as a senior in high school producing a public access show with my brothers and my friend Richard Estrada called ILLEGAL interns. We played music from The Smiths, Depeche Mode, techno and then evolved to rock en Español. We also covered the Chicano art scene in East LA. It was this independent DIY style that helped me learn to produce regardless of the budget limitations. It was also the start of what is now bilingual TV.

What advice would you give young people hoping to break into the production side of entertainment?
GO TO SCHOOL! I had to learn the hard way and now appreciate the fact that higher education establishes relationships that are key in entering the job market. There also needs to be an understanding that entertainment is not like any other profession, nothing is guaranteed and you can never take no for an answer.

What’s the best piece of advice that was given to you that you still carry with you today? SERGIO: You’re only as good as your last show! 
FLAVIO: Last man standing WINS.

As a brand new production company, how did you end up working on the NCLR ALMA Awards? 
I worked on the ALMA Awards 14 years ago and again 12 years ago, so I was not a stranger to the NCLR family.  Flavio had the idea of going after it so we did and after convincing NCLR and NBC of our abilities, we got the job.  We feel we brought something new to the ALMA’s being a Latino-led company and felt a sense of honor and pride.  We got the chance to prove ourselves not only to the community but to our families.  We walked away from last year’s show proud. 

What was your favorite part about producing the 2013 NCLR ALMA Awards? 
SERGIO: Tough question, I had two.Aloe Blacc was great on so many levels.His song had not saturated the market yet nor had it been put on every other award show, we were the first.The “I am American” piece was beautiful.So often Latinos are seen as foreigners when in fact we are second and third generation Americans.The photos during that piece while the national anthem was sung showed how we Latinos are your doctors, teachers, nurses, lawyers and not just your gardeners and second hand cooks.

FLAVIO: Seeing people’s reactions in the theatre once the show was over. People could not believe how fast it went and how they wanted to see more. At the after party, meeting so many NCLR members that night and them thanking us for elevating the production and hearing them say over and over “you guys got the mission, you get it”.

As a Latino-led production company, what insight or perspective do you contribute to the show?                                                                                                                                   
SERGIO: Real sensibility.You have to be a part of a community in order to understand it.

FLAVIO: The ALMAs are the only nationally televised awards show focused on US Latinos, our job is to highlight and create a one-of-a-kind platform. That POV (point of view) can never be lost.

Do you think it’s important to have more mission-focused award shows? 
Of course, we just need to continue to find creative ways of expressing the mission while entertaining.   


BIG VIDA Entertainment is dedicated to creating content in English and Spanish that serves the fast-growing U.S. Latino and international markets. Launched in 2013 by John Ehrhard, CEO of Pink Sneakers Productions, BIG VIDA is led by experienced TV producers Sergio Alfaro, President, and Peabody Award winner Flavio Morales, Executive Vice President.




Enter for a Chance to Attend the Premiere of Cesar’s Last Fast!




The NCLR ALMA Awards is giving three (3) lucky New Yorkers and three (3) lucky Angelenos two (2) tickets each to the premiere of the upcoming documentary, Cesar’s Last Fast! One Grand Prize Winner in each city will also receive a one-on-one opportunity to meet with director, Rick Perez, before the event!

Cesar’s Last Fast is an insightful documentary about the intense sacrifice and deep spiritual conviction behind Cesar Chavez’s life-long struggle for the humane treatment of America’s farm workers, and the untold chapter in the story of civil rights in America.


How to enter: Want to attend this exclusive event? Respond to this survey and tell us why you think it’s important that the stories of figures from the Latino community, such as Cesar Chavez’s, are remembered and shared today.


Enter HERE by April 23rd for your chance to win! Winners will be chosen in the New York tri-state area (premiere on April 18) and Los Angeles (premiere on April 25).




Don’t Miss Your Chance to Win Tickets to the LA Premiere of Ruben Salazar: Man in the Middle!





The NCLR ALMA Awards is giving three (3) lucky winners two (2) tickets to the Los Angeles Premiere of the upcoming documentary, Ruben Salazar: Man in the Middle, on April 28! The Grand Prize Winner will also receive an exclusive 15 minute one-on-one opportunity to meet with the filmmaker before the event!


Ruben Salazar was an American pioneer in journalism, being the first Mexican-American from the mainstream media to focus on and cover the Chicano community. His controversial death had the resounding effect of impacting others to take up the cause of tearing down racial barriers. Be one of the first to see this new film and learn more about Salazar’s life as an American leader. Enter the contest for your chance to attend the exclusive LA premiere!


How to enter: In 250 words or less, reflect on the life of Ruben Salazar, a man who broke down barriers in media, creating a more diverse workplace. Through ushering in calls for acceptance, he inspired others to achieve their life’s goals. Please elaborate on how his life and work has impacted or inspired you.


Three (3) lucky winners will have the chance to attend the premiere with a friend! One (1) Grand Prize Winner will also partake in a 15 minute one-on-one meet and greet with the filmmaker.

Enter HERE by April 23 for your chance to win!



Join Us for an Evening with ALMA Winner Rita Moreno




The National Council of La Raza is hosting "A Conversation with Rita Moreno,” on March 13, 2014 at The GRAMMY Museum in Los Angeles!


Rita is the only Hispanic, and the first entertainer to have collectively won an Oscar, an Emmy, a Grammy, and a Tony Award. Want to join us for this exclusive event? In 250 words or less, tell us how trailblazers like ALMA awardee Rita Moreno have impacted you.


Five (5) lucky winners will be given a chance to attend the event with a friend! They will listen firsthand to Rita talk about her impressive career and her new book.

Enter HERE by March 10th for your chance to win!



Luis Avalos: Farewell to A Talent, Mentor and Best Friend


In Memoriam

September 2, 1946 – January 22, 2014

On Wednesday, January 22, 2014,  Luis Avalos, a most beloved actor/director passed away of a heart failure at St. Joseph’s Hospital in Burbank, CA surrounded by friends and family. Millions of TV viewers will remember watching Avalos in PBS’s The Electric Company where he appeared in the over 650 episodes.

Born September 2, 1946 in Havana, Cuba, Avalos immigrated to New York as an infant with his father Jose Antonio Avalos and Estrella Avalos de Leon.  He began his television career in his early 20’s on the Emmy and Grammy award-winning program Electric Company (1972-1977) working alongside actors like Morgan Freeman, Rita Moreno, and Bill Cosby.

His most recent work included a role in Dennis Leoni’s Resurrection Blvd., as Father Mario Reyes, for which he won an ALMA for Outstanding Supporting Actor in a Television Series in 2002. He has also starred on several series, including Condo (1983) with McLean Stevenson and Julie Carmen as well as Ned Blessing: The Story of My Life and Times (1993). 

In 1993 he wrote, directed and produced the award-winning special for the Telemundo Network, El Regalo de Paquito for which he received an Emmy nomination for best director and honors from the Columbus Film Festival and UNICEF.

Avalos was also nominated for a Bravo Award (as the ALMA Awards were formerly named), for Outstanding Performance by a Male in a Variety or Music Series/Special in 1996, for his appearance on Latino Laugh Festival on Showtime.

Active in the Latino entertainment community, Mr. Avalos gave generously of his time and leadership to help organizations such as Nosotros, The Ricardo Montalban Foundation, Bilingual Foundation of the Arts, Los Angeles Latino International Film Festival and the Imagen Foundation. He worked tirelessly to help bring about a more diverse and inclusive television and film industry.

But it was in his community that Avalos made the biggest impact among Latinos.  In 2000 Avalos founded The Americas Theatre Arts Foundation in Los Angeles and served as artistic director.

His musical Paquito’s Christmas which premiered at the Los Angeles Theater Center in 1994 became a holiday tradition in Los Angeles earning him a  2002 Imagen Award for Best Theatrical Production.  This play would go on to mentor, introduce and provide a place for hundreds of talented Latino actors to work their craft and share the Latino Christmas traditions.

Luis Avalos will be remembered as the talented actor/director he was; a pioneer in the entertainment industry; a loving son to Estrellita (as his mother was known to all); and most of all for the twinkle in his eye, his jokes, his laughter and as the best friend he was to all who knew him.




Excerpt from Latin Heat Entertainment, read the full article here.


Amidst Celebration, a Reminder of the Long Road Ahead


The 2013 American Music Awards, hosted by past ALMA winner and performer Pitbull this past weekend, was undoubtedly a special night enriched with Latin flavor.  The 41st annual ceremony included a tribute performance by past ALMA honoree, Jennifer Lopez, to the Queen of Salsa, Celia Cruz, with Marc Anthony taking home the award for Favorite Latin Artist. There has been a lot of buzz about the show overall, both positive and negative.  It is exciting to see other awards shows celebrating American Latino talent, something that the NCLR ALMA Awards have been doing for nearly 15 years. 


However, we continue to be concerned with the ignorance and negativity that continues to plague our society. The miseducation, prejudice, and outrageous comments that resonated after the show remind us of the importance of our work and of the mission that remains ahead.


We saw this tweet shortly after the show:

Ew marc anthony? And their latin why are they in the american music awards?


This unfounded comment sums up a lot of what frustrates us about the social media backlash on the Latino impact on the AMAs, especially when you consider that all of the nominees for Favorite Latin Artist were born in the United States, in New York to be exact. Marc Anthony, Prince Royce, and Romeo Santos may all sing in Spanish, Spanglish, or English but they’re Americans.  Just this past summer, ALMA winner Marc Anthony and ALMA performer Sebastien De La Cruz were booed and criticized for singing ‘God Bless America’ and the national anthem at major sporting events.  Why are these Americans being scrutinized for showing their patriotism?  This is something that is seen far too often.  This unfortunate demonstration of ignorance inspired the “I Am America” segment in our show last September.


It’s puzzling to note that there was no such backlash to be found about One Direction, a band who won 2 awards that evening, and whose members are all from England and not American.  It’s difficult to understand why naysayers express that Latin music, made by Americans, doesn't belong at the American Music Awards when foreign-born singers such as Justin Bieber (Canadian) are winning awards and not receiving this kind of negative feedback.


It’s important to keep the dialogue going on these issues because there are still people who don’t understand.  Today, close to one-quarter of all children in the U.S. are Hispanic, a fraction that will rise to one-third by the year 2030.  Latino contributions to entertainment deserve to be recognized, just as that of any other American.  ALMA stars Pitbull, Jennifer Lopez, Marc Anthony, Zoe Saldana, Daisy Fuentes, Naya Rivera, and Christina Aguilera all played a part in the 2013 American Music Awards, a true sign that the leaders behind these shows recognize what, at ALMA, we’ve known from the start: The contributions of American Latinos to American entertainment are dynamic and powerful and it’s important that our artists be recognized for their talent and for the good that they do to make this nation stronger.  We hope audiences will collectively catch up.




Pitbull to host the 2013 American Music Awards!


By Jessica Mayorga


We've been researching this over at the NCLR ALMA Awards headquarters, and based on our findings it appears that this Sunday Pitbull will make history as the first Latino host of the American Music Awards!  He will certainly also be the first Latino to both host and perform on this show.  We congratulate our hermano Pitbull on being selected for this incredible opportunity.


We are also pleased to learn of the tributes to Latino artists on this year’s show, which will be held on the anniversary of Gloria Estefan's first AMA performance.  A number of past ALMA awardees, presenters, and performers will represent our community in this broadcast.  As we celebrate this opportunity for American Latino entertainers on this national platform, we are reminded of how far we've come but how much of a journey we still have ahead.


At the NCLR ALMA Awards, we are proud to continue our mission of promoting accurate, responsible representations of Latinos in American media and entertainment, supporting our actors, musicians, writers, authors, and artists as they take leading roles and claim their success in this nation.  Not only do we value the talent of these great entertainers, but as this year's ALMA broadcast on MSNBC demonstrated, we are also thrilled with how our talent uses their success to open doors and give back to others.


As with the ALMA Awards, we look forward to young Latinos throughout the nation tuning in to Sunday's AMA broadcast to watch Jennifer Lopez, Pitbull, and others.  We hope you will see in their presence endless possibilities for yourselves.  The road ahead requires us to support up-and-coming Latino talent, join the movement that brings Latinos to the forefront in ways that educate the nation about our contributions, and inspire the next generation to soar as they pursue their dreams.


Pitbull, we know you will make us proud on Sunday.  We'll be watching!