Bruno, Demi, and American Idol – Big Winners!

 Posted January 17, 2012 by Kathleen LaTorre

If you’re an awards show fan, you probably know the 38th annual People’s Choice Awards was held in the Nokia Theatre in Los Angeles this past Wednesday, and everyone’s favorite musicians, TV stars, and movie stars came out to compete for the coveted title of “People’s Choice.”
We are very proud of all the winners that night—most notably our own past ALMA nominees and recipients!
Bruno Mars, who won Favorite Male Artist, was nominated in the Favorite Male Music Artist category at the 2011 ALMA Awards.
Demi Lovato took home the Favorite Pop Artist People’s Choice award, which she has added to her collection of awards, including the 2011 ALMA Award for Favorite TV Actress—Leading Role in a Comedy. And don’t forget about the stunning performance of “Skyscraper” at last year’s ALMAs. You can watch it again here:
FOX’s American Idol was chosen as the Favorite TV Competition Show Wednesday night, which includes judge Jennifer Lopez, who has won the ALMA Entertainer of the Year twice.
Keep the conversation going. Share your thoughts about what our ALMA awardees and nominees are up to on our Facebook page.

What’s Your 2012 ALMA Resolution?

Posted January 9, 2012 by Samantha Ferm

Ahhh, New Year’s: a time to reflect on the year before, take a clear look at what’s in front of you, and set specific goals to achieve in the year to come. A fresh start, if you will. So how will you be using that fresh start this year?
As you’re working on your own resolutions, we’d like to know what you would want to see your favorite Latino leaders, entertainers, and performers accomplish this year for our newest ALMA promotion. If you could wish for anything this year for Latinos doing fantastic work in the arts, media, community, and beyond, what would you wish to see? Your favorite ALMA entertainer’s charity doing something heartfelt and meaningful in your community? Or an ALMA artist with an album that’s #1 on the Billboard charts? How would you like to see the world change for the positive in 2012? Let us know! Just fill out your 2012 ALMA Resolution here and be entered to win a fantastic iRiver Google e-reader to keep up with your favorite authors no matter where you are.
So happy New Year! We look forward to hearing your thoughts on how to make 2012 the best year yet. And don’t forget…enter this contest here, and keep an eye out for more exciting prizes to come your way.

Happy 2012!

Posted January 03, 2012 by Jessica Mayorga
Happy New Year and welcome to, your official source for news, promotions, and show details for the 2012 NCLR ALMA Awards®! While our 2012 show promises to deliver another exciting, entertaining, and unparalleled lineup of the nation’s finest Latino talent, this site goes beyond our September broadcast and provides you with a unique perspective on the advancement of Latinos in American media. Most people assume that the ALMA Awards show is named for the Spanish word for “soul,” but ALMA actually stands for American Latino Media Arts. NCLR’s mission, through ALMA, is to raise the bar and promote opportunities for Latinos in entertainment and in the media while also encouraging the development of stories that accurately depict the American Latino experience.
As ALMA grows and evolves, so will this website and our presence on popular social media platforms like Facebook and Twitter. You’ll see more about ALMA throughout the year, and not just about the show broadcast. You’ll have opportunities every two weeks to participate in a contest that ties directly into ALMA as a mission and as a show, as well as to the accomplishments of Latinos in entertainment. Every week, we invite you to visit the “Industry News” section of the ALMA site for updates about how past ALMA nominees and recipients are civically engaged and what else is being done throughout the nation to improve the face of Latinos in the media.
Your opinion matters! Contact us regularly through the website, through the ALMA Facebook page, and using the #ALMAawards hashtag on Twitter. We read everything you send us and we encourage your involvement in the mission of ALMA.
Throughout the year, look for new videos, interviews with artists, and behind-the-scenes clips from last year’s ALMA Awards courtesy of our media partners: and AOL Latino. Visit their sites to continue the ALMA conversation.
Become part of the movement. Engage others in the mission of ALMA and tell us what you want to read more about, which ALMA Awards artists you want to get to know better, and what information you need to have an impact on how Latinos are portrayed on the big screen, the small screen, and the radio. Together, we can move mountains in 2012!